In a course description, every word must pull its weight. The other problem with cleverness is that it often takes up space that the creator could have used for something of greater value. However, if your audience does not know you and you are working with basic concepts, it is best to steer clear of anything clever to avoid misunderstanding. In this case, it might be even more effective because it makes them feel connected to you and your content. If you have a loyal audience who signs up for anything you offer, you can risk being clever in your description. The risk is that the right audience might not understand what your course will do for them. Yet, people frequently try to stand out by using obscure language. You have probably heard about the importance of clarity over cleverness. Without further ado, let’s share the tips that will help you create standout course descriptions. While platform features and design can make these descriptions look different, they serve the same function, i.e., influencing a potential learner’s decision to enroll in your course. However, many courses prefer to organize the information differently.įor example, in this Master Herbalist course, the landing page includes a course promo video at the top, and the information is organized into four tabs: About, Lessons, Career, and Certification. Many online courses have a simple layout for their sales page where the whole description is on a single page. The definition of course description can change based on your platform, but in this guide, we will refer to it as all the information on your course landing page. Clarify Who and What Your Course Is ForĪ good course description contains all the information your target audience needs to make an informed purchase.
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